STRATEGIC WEBSITE DESIGNStrategic website design that brings clarity, structure, and intention to how your business shows up online.
WHO THIS IS FORBuilt for businesses ready for a clearer, more intentional online presence.
Strategic Website Design is for businesses and organizations that need a professional website built around clear goals, thoughtful structure, and an experience that makes sense for their audience.
Small Businesses
Ready for a professional online presence that better reflects their work and supports their goals.
Nonprofits
Needing a clear, engaging presence that communicates their mission and builds trust.
Personal Brands
Professionals, consultants, creatives, and thought leaders ready to communicate their expertise more clearly online.
WHAT WE OFFERStrategic Website Design
A thoughtfully planned and designed website that brings clarity to your online presence and creates a stronger digital foundation for your business.
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Every Strategic Website Design project includes:
Discovery and strategy call
Custom Squarespace website
Up to 5 primary pages
Content organization and messaging guidance
Mobile optimization
Basic SEO best practices applied during setup
Two refinement rounds
Launch support for 1 week
Post-launch tutorial video or call
Depending on your needs, additional pages or advanced features can be added as enhancements.
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Investment:
Website design projects start at $750.
A detailed proposal will be provided after our discovery call so you have a clear understanding of scope and pricing before moving forward.
Timeline:
Typical project timeline: 3 to 5 weeks.
Your exact timeline depends on:
How quickly content is provided
Complexity of the design and features
Number of revisions requested
A shared timeline is created at the start of the project so expectations are clear.
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For businesses ready to sell products online, E-commerce Functionality can be added to your Strategic Website Design project to create a professional website with an integrated online store.
This combines our custom website design service with the setup and configuration of essential e-commerce features, creating a cohesive experience for customers to explore your brand and shop your products.
What Is Included
Custom Website Design
Everything included in our Strategic Website Design service
E-commerce Functionality
Store setup in Squarespace
Payment processor configuration
Tax and shipping setup
Product and catalog organization
Cart and checkout styling
Policy page integration or approved placeholders
Post-launch walkthrough for store management
Refinement rounds specific to e-commerce
Total Investment: Starting at $1,350 (Includes custom Strategic Website Design and E-commerce Functionality.)
Timeline: Standard website timeline plus 1 to 2 weeks for e-commerce setup.
Final investment may vary based on product count, complexity, and any additional functionality required. E-commerce Functionality is available as an add-on to Strategic Website Design.
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To help set clear expectations, the following items are not included in the base package:
Logo design or full brand identity design
Photography or custom imagery
Long form copywriting or full website content writing
Ongoing website management or maintenance after launch
Custom development outside of what Squarespace supports
Paid integrations, apps, or premium plugins
If your project requires something outside the standard scope, we can discuss the need during discovery and clarify whether it can be accommodated, scoped separately, or referred to another provider.
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Do you work on other platforms?
At this time, we focus primarily on Squarespace because it offers a stable, flexible platform that is simple for clients to manage after launch. We also have experience with WordPress and can discuss whether it is the right fit for your project during our discovery call.
Can you redesign my existing website instead of building from scratch?
Yes. If you already have a Squarespace site, we can refresh and restructure it as part of this service. Older platforms may require a rebuild.
Will I be able to update the site on my own later?
Yes. You will receive guidance or a recorded tutorial showing you how to make simple edits.
What if I need more than 5 pages?
Additional pages can be added for an additional fee. This will be included in your proposal.
Do you offer support after launch?
Yes. Your project includes the agreed-upon launch support and guidance outlined in your proposal. If you need additional help later, you are welcome to reach out and we can discuss the best next step.
HOW WE WORKA simple, guided process with clarity at every step.
Discovery & Direction
We learn about your business, audience, goals, and offerings so we can establish a clear direction. From strategy and page structure to messaging priorities, this stage creates the foundation for what we build.
Structure & Design
We organize and refine your content, then bring the website to life through thoughtful design and development. You are guided through structured reviews so we can refine the experience together.
Launch & Support
Before launch, we review and test the website to make sure everything is ready. Once your site is live, we provide guidance and agreed-upon post-launch support so you feel prepared to manage what comes next.
LET'S WORK TOGETHERYour website starts with understanding your business.
Whether you’re starting from scratch or updating an existing website, we begin by understanding your business, what you offer, and what you need from your website. From there, we can determine whether Lynka Agency is the right fit for your project.
WHAT TO EXPECT ON YOUR DISCOVERY CALL
A focused conversation about your business and website needs.
Tell us about your business, your goals, and where you are in the process
Share what you’re looking for in a website and where you may need support
Ask questions about our services, process, and working with Lynka
Discuss your project and potential next steps