Seven white sticky notes with handwritten text arranged in two rows on a textured gray surface. Top row: 'Brand Overview,' 'Brand Values,' 'Brand Personality.' Bottom row: 'Tone and Voice,' 'Logo Design,' 'Typography,' 'Imagery Style.'

Brand Clarity Framework

The Brand Foundations service is a focused two week strategy experience that helps you define the core of your brand before moving into visuals or website design.

It is ideal for founders, entrepreneurs, and small businesses who:

  • Feel unsure about how to describe what they do

  • Are pivoting, rebranding, or refining their direction

  • Want clarity before building or redesigning their website

  • Need guidance creating messaging that feels more aligned

By the end of the process, you will have: clear brand messaging, defined tone and positioning, visual direction and guidelines you can reference.

Your brand is more than colors, fonts, or visuals. It is the story, alignment, and purpose behind everything you create. The Brand Clarity Framework is designed to help you slow down, gain perspective, and build the foundations your business needs before investing in design or growth.

Brand Foundations Service

  • Every Brand Foundations experience includes:

    • Brand discovery questionnaire

    • One 90 minute strategy session

    • Core brand messaging

    • Brand voice guidelines

    • Aesthetic direction

    • Mini mood board

    • One refinement round

    • Final PDF brand guide

  • Investment

    Brand Clarity Framework begins at $350.

    A detailed proposal will be provided after our discovery call so you have a clear understanding of scope and pricing before moving forward.

    Timeline

    Typical project timeline: 2 weeks.

    A shared timeline is created at the start of the project so expectations are clear

  • To help set expectations, the following are not part of the base Brand Foundations package:

    • Full logo or visual identity design

    • Full website design or development

    • Long form copywriting for website or marketing materials

    • Ongoing consulting beyond the engagement timeline

  • Do I need Brand Foundations if I already have a logo?

    Yes, in many cases. A logo alone does not create clarity. Brand Foundations helps ensure your message, audience, and positioning are aligned before you continue building.

    Will I receive visual design files?

    You will receive inspiration and direction through a mini mood board, but this service does not include full brand identity design. Visual design work is completed in later phases, if desired.

    What if I am still figuring out my business?

    This service is especially helpful during early or transitional seasons. We help you organize your thoughts, refine your direction, and make clearer decisions moving forward.

    Can I book website design after this?

    Yes. Many clients complete Brand Foundations first, then move into website design once clarity feels grounded.

Begin Your Brand Foundation

Are you ready to gain clarity about your brand?

If you feel ready to slow down, reflect, and build a stronger foundation, here is how to begin:

  1. Submit your inquiry form so we can learn more about your goals.

  2. Schedule a discovery call to explore whether this service is the right fit.

  3. Review your proposal and sign your agreement when you are ready.

  4. We begin working on your brand framework step by step with structure and support.

Start Your Inquiry